Thursday 20 August 2009

MY GOLDEN RULES FOR PUBLIC RELATIONS


1. Upfront attitude - a high level of honesty, integrity and transparency go a long way, a very long way in your career.

2. Easy accessibility - with technology in your palm and on your fingertips, there is really no excuse.

3. Reliability - you owe it to yourself, to the identity you have carved for yourself and to the brand you represent.

4. Exchange information relevant to new ideas - nurture the media, be nurtured by their exposure to a wide range of issues and develop a winsome two-way information & knowledge sharing street.

5. Give complete information - Tailor make it and often go beyond the brief.



6. From reporter to senior editor, treat everyone with respect - Today's cub reporter will be tomorrow's editor.

7. Adhere to timelines, however acute they may be - this may just be the single most important reason that keeps you in news and your competition out of it.

8. Be genuinely friendly and not falsely flattering - believe me when I say that people can see through the sham.

9. Be professional - would you like to be any other way!

10. Always be interested - in people, in issues, in the news, in your job. The six inquisitive men are, then, your best friends for life.

1 comment:

  1. Very helpful article where you rightly mention the points that we need to have.
    Thanks

    ReplyDelete