1. Upfront attitude - a high level of honesty, integrity and transparency go a long way, a very long way in your career.
2. Easy accessibility - with technology in your palm and on your fingertips, there is really no excuse.
3. Reliability - you owe it to yourself, to the identity you have carved for yourself and to the brand you represent.
4. Exchange information relevant to new ideas - nurture the media, be nurtured by their exposure to a wide range of issues and develop a winsome two-way information & knowledge sharing street.
5. Give complete information - Tailor make it and often go beyond the brief.
6. From reporter to senior editor, treat everyone with respect - Today's cub reporter will be tomorrow's editor.
7. Adhere to timelines, however acute they may be - this may just be the single most important reason that keeps you in news and your competition out of it.
8. Be genuinely friendly and not falsely flattering - believe me when I say that people can see through the sham.
9. Be professional - would you like to be any other way!
10. Always be interested - in people, in issues, in the news, in your job. The six inquisitive men are, then, your best friends for life.
Very helpful article where you rightly mention the points that we need to have.
ReplyDeleteThanks