Thursday, 20 August 2009
MY GOLDEN RULES FOR PUBLIC RELATIONS
1. Upfront attitude - a high level of honesty, integrity and transparency go a long way, a very long way in your career.
2. Easy accessibility - with technology in your palm and on your fingertips, there is really no excuse.
3. Reliability - you owe it to yourself, to the identity you have carved for yourself and to the brand you represent.
4. Exchange information relevant to new ideas - nurture the media, be nurtured by their exposure to a wide range of issues and develop a winsome two-way information & knowledge sharing street.
5. Give complete information - Tailor make it and often go beyond the brief.
6. From reporter to senior editor, treat everyone with respect - Today's cub reporter will be tomorrow's editor.
7. Adhere to timelines, however acute they may be - this may just be the single most important reason that keeps you in news and your competition out of it.
8. Be genuinely friendly and not falsely flattering - believe me when I say that people can see through the sham.
9. Be professional - would you like to be any other way!
10. Always be interested - in people, in issues, in the news, in your job. The six inquisitive men are, then, your best friends for life.