Monday, 11 April 2011


1. Upfront attitude - a high level of honesty, integrity and transparency go a long way, a very long way in your career.

2. Easy accessibility - with technology in your palm and on your fingertips, there is really no excuse.

3. Reliability - you owe it to yourself, to the identity you have carved for yourself and to the brand you represent.

4. Exchange information relevant to new ideas - nurture the media, be nurtured by their exposure to a wide range of issues and develop a winsome two-way information & knowledge sharing street.

5. Give complete information - Tailor make it and often go beyond the brief.

6. From reporter to senior editor, treat everyone with respect - Today's cub reporter will be tomorrow's editor.

7. Adhere to timelines, however acute they may be - this may just be the single most important reason that keeps you in news and your competition out of it.
8. Be genuinely friendly and not falsely flattering - believe me when I say that people can see through the sham.

9. Be professional - would you like to be any other way!

10. Always be interested - in people, in issues, in the news, in your job. The six inquisitive men are, then, your best friends for life.

11. Out of the box – Bring a sense of uniqueness to your role, put forth new ideas, look at things and issues from a new angle, develop new approaches – all, mind you, within the overall Company Profile and the defined set of POPs; for that is what defines your brand.

12. Brand Image - In all aspects that define you – your physical personality, your ideation, your work ethics and professionalism, your communication skills – be the best brand ambassador of your Company that you can be.

13. Idolize - Develop mentors along the way – your immediate boss, a person you have a dotted line to, the Company CEO, an industry champion, an international whiz kid in your chosen field and keep on injecting doses of inspiration in the course of your work day.

14. Mentor others - Be a mentor to the people you manage or who are junior to you in experience. Be a friend, guide and philosopher to others. Set fine examples and get emulated. You will be remembered for years and in the most positive fashion.

15. Become tech-savvy – Today we live as much in the virtual world as in the real. Every day some other new technology or a gadget is added to the already exhaustive list. Learn new software, befriend a new gadget. Stay on top of the game.
16. Web 2.0 – Make this one of your strongest ally. Be seen, be heard, be read 24/7 and what’s more, be able to control what is seen, heard or read about you. Tailor-make, monitor, regulate and police what appears about your Company on Twitter, Facebook, LinkedIn, Blogs, YouTube etc.

17. The written word – Learn to write well. Being in Public Relations, you are often the in-house writer of Press Releases, Speeches, Backgrounders, Talking points, Newsletters etc.

18. The spoken word – Hone your oratorical skills. Blossom out behind the mike. There will be several occasions where you will be asked to present yourself on the podium. Make yourself and your company proud by shining out there.

19. Be a perpetual learner – Graphic designing for those in-house design jobs, photography or styling or power point presentations or more – keep adding to your skill set.

20. Become a part of the larger pie – somebody wants a business letter written or needs help with their resume, offer your services; the telephone operators need training on English language skills, pronunciation and pre-set statements, get out there and help; another department needs a hand on their manuals or presentations, be that hand and so on.

21. Tune in the Trainer in you – Media train and nurture the media talent within your organization – your CEO, the chef, the F&B Head, even the Chief Engineer, the Executive Housekeeper and the Security Head. When media come calling for a wide range of stories, guess who gets asked for the perfect sound bytes!

22. Need for Knowledge – know your industry well; learn about the functioning of the other departments. Being in PR all this information comes in handy when developing your communication capsules.
23. Network – Take part in Industry seminars, forums, panel discussions. Become part of Public Relations Societies, network with relevant trade bodies, club out with Alumni or Ex-employee associations.
24. Get buck-savvy – Learn to understand the balance sheets, study the annual reports, bring in element of profit protection in your area, negotiate well with the outside agencies when contracting them for PR work.
25. Superman-ly – learn to multi-task (that’s the exact nature of your role after all), wear different hats, learn to beat the stress without allowing it to impact on your efficacy, deliver under pressure and be a positive team-player. The sub-title is misleading – this is not superman-ly at all. It is all in a day’s work.

PS 1 - Picture courtesy - Google Images

PS 2 - This post has appeared on on 29 March 2011 -



  1. These are great points, attitudes and tips to adopt in order to excel in the industry! Thank you for sharing your knowledge and tips.

  2. Great rule you have discuss. Its really informative.
    Affluence PR